How to create more accessible videos with PlayPlay?

Heifel 🇫🇷🇬🇧
Heifel 🇫🇷🇬🇧
  • Updated

Digital accessibility aims to enable everyone to see, understand, navigate, and interact with digital content independently.

In the context of video, this means creating content that as many people as possible can watch and understand, regardless of their needs or constraints.

At PlayPlay, accessibility covers both:

  • the accessibility of the platform

  • the accessibility of videos created with PlayPlay.

 


 

1. Accessibility standards on the platform

PlayPlay follows the WCAG 2.1 (Web Content Accessibility Guidelines), the international benchmark standards for digital accessibility.

These guidelines also serve as the foundation for several local accessibility frameworks, such as RGAA in France, Section 508 in the United States, and BITV 2 in Germany.

Regarding platform accessibility, PlayPlay complies with WCAG 2.1 Level AA, particularly for color contrast and font sizes. This topic is closely monitored by our Design teams, who continuously integrate new industry recommendations into the platform’s evolution.

2. What you should know about video accessibility

Video accessibility relies on two main elements:

  • the accessibility of the video player

  • the accessibility of the content itself

👉  The role of the video player and format

A video's accessibility does not depend solely on its creation in PlayPlay. It also depends on the channel and player used to distribute it (PlayPlay, your website's video player, a training LMS, YouTube, Vimeo, etc.).

To ensure optimal accessibility across all distribution channels, PlayPlay allows you to:

  • burn captions directly into the video: adding open captions directly into the video rendering ensures they remain visible across all social networks and displays.

  • export captions as .SRT files: allows you to upload captions to external video players to offer closed captions (CC) that screen readers can parse.

  • add a form of audio description through voice-over or AI Voice-over.

PlayPlay sharing pages also feature essential keyboard navigation controls (spacebar for play/pause).

👉 Best practices for making your content more accessible

A video's accessibility also depends heavily on the choices made during recording and editing. Here are some recommendations to make your content more inclusive:

1️⃣ Improve content readability

  • Use sufficiently large text sizes.

  • Choose simple, easy-to-read fonts.

  • Ensure there is sufficient contrast between text and background.

  • Avoid color combinations that are difficult to distinguish.

2️⃣ Improve audio clarity

  • Make sure the speaker speaks clearly.

  • Ensure the voice volume remains higher than the background music.

  • Use captions to improve comprehension.

  • Use the AI Audio Cleanup feature to enhance voice clarity and reduce background noise.

  • Use the voice-over track to describe key visual elements during pauses in speech.

3️⃣ Adapt framing and visuals

  • Make sure the speaker is facing the camera.

  • Ensure there is good lighting.

  • If sign language is used, plan an appropriate framing setup during filming.

3. Why video accessibility matters

For many companies and organizations, digital accessibility is a legal requirement.

In Europe, the European Accessibility Act (EAA) enforces standards for the private sector, specifically targeting consumer-facing digital services (e-commerce, media, banking). Concurrently, labor and inclusion regulations mandate that internal communications and workplace training materials be accessible to all employees.

Beyond legal requirements, making your videos accessible also helps:

  • improve the viewing experience for everyone (especially for sound-off mobile viewing)

  • reach a wider audience

  • make your messages clearer and more inclusive

4. In summary

PlayPlay helps you create more accessible videos thanks to features such as burned-in captions, .SRT export, voice-over, and AI Audio Cleanup.

By following a few best practices for readability, audio, and design, you can make your videos more inclusive and easier for everyone to consume.

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