Our tips for making your CSR videos a success

Webinar Summary

65% of consumers choose to buy from or leave a brand based on its societal stances (Edelman).

55% of employees prioritize societal and environmental commitment over salary (Cone Communication).

Where to start?

Before diving into content creation, it’s important to reflect on the topics and actions you wish to communicate. Take stock of your actions: What commitments and actions has your company undertaken at the environmental, social, and societal levels?

🟣 Define the scope of action

What CSR areas do you plan to communicate about? Don’t just focus on one-time topics; also cover deep-rooted issues, such as how your production chain contributes to sustainable development or the missions of the associations you support.

🟣 Set your objectives and metrics

Is your CSR communication intended to enhance your brand image, reassure people about your production methods, retain existing customers…? These objectives can be varied but must be clearly defined.

🟣 Identify the people involved (coordinators and contributors)

Find the right people to contact to gather information and content that will be useful in building your communication plan.

🟣 Choose the right video formats

Which video format will best convey your message and have the greatest impact on your target audience? Will your video take the form of an interview, a report, a top list, a podcast, key figures...?

Use the Vendredi platform to help you complete these steps and plan your actions. Vendredi is a civic engagement platform that simplifies the management of all a company’s solidarity actions.

Also, use our editorial calendar to remember key dates and celebrations throughout the year and prepare your communication in advance.

Finding the right format for the right audience

A CSR campaign can be targeted at different audiences.

Customers: to refine your brand image, retain existing customers, and convince prospects...
Employees: to foster engagement, motivation, sharing, and bring the company’s values to life...
Candidates: to showcase your employer brand.
Stakeholders: to surround yourself with responsible actors.

Depending on the target, certain video formats may have a stronger impact. Here are some examples of CSR videos created on PlayPlay.

• To highlight your social issues
• To highlight your environmental issues
• To highlight your societal issues

👉 Key figures on your company's disability policy
👉 Employee interview - International Women's Rights Day
👉 Informative video on workplace harassment
👉 Top 3 eco-friendly habits in the office
👉 Informative video - World Bicycle Day
👉 World Recycling Day
👉 Announcement of a certification
👉 Recap of a solidarity initiative from your employees
👉 Podcast - Testimonial on volunteering
👉 Invitation to a Round Table

How to avoid the pitfalls of greenwashing?

The targets of your CSR communication, whether internal or external, are increasingly skeptical of corporate messaging. To avoid falling into the traps of "greenwashing" and to launch a truly smart CSR communication strategy, you need to define a tone that genuinely reflects the values you stand for.

The key to avoiding a CSR disaster? Place honesty, empathy, and spontaneity at the heart of your messaging.

Our best practices for creating CSR videos on PlayPlay

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Text

• Be clear and concise about the concrete actions implemented and their impact. Stay factual and highlight key figures.

❌

• Be vague, not providing numbers or tangible results. Resorting to clichés and generalizations.

Media

• Use your own media to create more authentic content that reflects your values (like photos and videos of your employees). Think inclusivity.

• Avoid overly abstract and impersonal stock images (e.g., a plant growing in a hand).

Music

• We recommend choosing a discreet piece with a serious tone. You can find these in the Corporate, Inspiring, and Neutral categories of the music library.

• Avoid tracks that clash with the theme of your video, which is often serious or sensitive.

Screen selection is crucial to effectively conveying your message. Here are our video experts’ recommendations:

• The Slideshow 3 screen, to illustrate your actions: events you’ve participated in, accessibility improvements in your offices…
• The Numbers category screens, to highlight concrete figures and present the results of your actions: key figures from your latest CSR report, the amount raised during a donation drive…
• The Partnership screen, to introduce the associations you support, your partners, or sponsors.
• The List and News screens, to detail and expand on your initiatives: tracing the steps of a project, listing the actions implemented…