The end of the year presents a valuable opportunity to stand out, refine your brand image, and build closer relationships with your audience. Seize this time to promote special offers, exclusive events, and special actions that will evoke positive emotions in your audience.
How to make a lasting impression with your videos during this crucial period? The answer lies in three words: creativity, authenticity, and emotion.
In this webinar, you will discover:
- Creative ideas for your end-of-year videos 💡
- Pitfalls to avoid ❌
- Valuable tips to guide you 👩🏫
- Our foolproof recipe for success 🪄
💡 To access all the videos presented during this webinar, check out our advent calendar. Better yet, all these videos are available as templates on PlayPlay, under the "Festive" category.
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Replay
Summary
1. Tips and Pitfalls to Avoid
Topics to Address during the End of the Year
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| Don't ❌ | Do ✅ |
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Commercial speeches Politically sensitive content Inappropriate humor
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Achievements and successes Values and commitments Collaboration and company culture Company achievements, goals, and future CSR and charitable initiatives |
Mistakes to Avoid in Your End-of-Year Videos |
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| Don't ❌ | Do ✅ |
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Overuse of festive elements Poor-quality media Overly long video |
Stay subtle in festivities Focus on media and sound quality (interviews, shots, images, music...) Get to the point: maximum of 2-3 minutes |
💡 How to successfully convey emotions in your end-of-year content?
During the holiday season, more than any other time of the year, you'll want to evoke emotions in your content. And considering that a video that elicits positive emotions gets 40% more shares, it seems like the right approach.
To convey emotions to your audience, we recommend:
| Highlighting the human aspect |
Emphasizing humor and authenticity |
Addressing unifying topics |
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Highlight the human side of your company, show your clients who is behind your services. |
Tell stories, share memories, and experiences, all in a relaxed and festive setting. | Prioritize topics that unite, touch, and make people smile: your company culture, a challenge, a charitable initiative... |
2. Formats to Master and Creative Ideas
Mastering Retrospectives & Key Figures
| Don't ❌ | Do ✅ |
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Too much information/ overly long video Lack of clarity/ lack of structure Lack of dynamism/ monotonous video |
If there are many topics to cover, create video series or at least delineate or chapterize the parts Get to the point, while providing enough context Bring variety (screens, media, music...) |
Mastering Video Wishes
| À éviter ❌ | À faire ✅ |
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Too formal Too generic and impersonal Lack of dynamism
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Involve multiple interviewees Vary the shots Emphasize authenticity Personalize your message |
Creative Ideas
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Promote special events and actions |
Strengthen the relationship with your audience |
Share the highlights of the year |
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💡 To find video ideas, check out our advent calendar. It features 25 examples of festive and easy-to-reproduce videos: retrospectives, quizzes, interviews, wishes... Even better, all these videos are available as templates on PlayPlay, under the "Festive" category.
3. The Foolproof Recipe for Success with Your PlayPlay Creations
Use Seasonal Content on PlayPlay
PlayPlay offers content specially designed to energize and brighten your end-of-year videos.
You can:
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- Incorporate festive animated backgrounds 👉 here's how
- Incorporate dynamic festive elements 👉 here's how
- Add festive music 👉 here's how
Revamp Your Branding for the Occasion
| Colors | Fonts |
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To escape the traditional red and green, consider shades - evoking winter: blues, silver, white - evoking the holidays: gold, black - brighter colors: pastels |
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Where to find beautiful color palettes for your year-end videos? |
Where to find beautiful fonts for your year-end videos? |
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Presentation
You can find the slideshow presented during this webinar 👉 here.