You can use several filters (darken, blur, black & white, color) on your media for more customization.
To apply a filter to your media:
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Once you have added a media to your screen, click on the edit button (✏️).
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From your media settings, click on the Filters tab.
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Select the filter you want to use between the 4 filters:
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Darken
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Blur
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Black & White
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Color
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Once you have chosen the filter, define the level of intensity.
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Don't forget to save, and you're done!
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You can apply a filter on all types of media (video, image, GIF).
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You can only apply one filter per media, there's no possibility to accumulate them.
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You can choose the level of intensity from 0 to 100 for all the filters except the Black & White.
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The color filter will depend on a color from your branding.