PlayPlay is a video creation platform built for companies.
It lets communications, marketing, internal communications, employer branding and HR teams create professional, on-brand videos in minutes, with no video editing skills and no agency required. It is used by more than 3,000 companies, including Air France, SNCF Voyageurs, Heineken, Castorama, JCDecaux, Novo Nordisk, Servier, bioMérieux and Harmonie Mutuelle.
PlayPlay covers two products in one platform: video creation, from more than 300 templates or from scratch, with AI features at every step; and PlayPlay Design, PlayPlay's AI studio for creating, editing and animating branded images. Both are available from the same account, and your brand guidelines apply automatically to everything your team creates.
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PlayPlay spans two product lines:
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Video creation. Turn a text, a URL or a document into a video with the AI Video Assistant, or start from a template created by communications, marketing and HR experts. You can add text animations, transitions and premium backgrounds, record your screen, camera or voice over, add an AI voice over or an AI avatar, generate subtitles, translate your videos, turn long recordings into short clips with AI Clipping, and export in square, landscape or vertical format in HD.
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PlayPlay Design. PlayPlay's AI solution for branded visuals: create an image from a prompt, edit a specific area of it, create variations, adapt it to a new format, translate the text it contains, remove its background or animate it. Everything you need to know is in the How PlayPlay Design works section, and you can start with Discover PlayPlay Design in 3 minutes.
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PlayPlay is designed for teams in large companies and mid-market organizations that produce a lot of content without being video editors or designers:
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communications and internal communications teams;
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marketing and social media teams;
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HR and employer branding teams;
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organizations that produce videos across several teams, brands or countries.
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Internal communications: company news, change management, event recaps and executive messages.
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HR and employer branding: onboarding, recruitment, training and testimonial videos.
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Marketing and social media: product videos, customer stories, campaign content and social posts.
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Image creation with PlayPlay Design: visuals for social posts, articles, presentations, banners and internal communications. Every asset needed for a communications campaign
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Brand customization: set up your logos, colors, fonts, backgrounds and animated outros once: they are applied automatically to your videos and to the visuals you create with PlayPlay Design. You can manage several brand presets if you work on more than one brand.
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Creation from a brief: turn a text, a URL or a document into a video with the AI Video Assistant, create a visual from a prompt, or start from one of the 300+ video templates.
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Reuse what works: save your best videos as team templates for your colleagues, reuse an existing visual to create a new one, or create several variations of the same image.
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AI at every step: add an AI voice over or an AI avatar, generate subtitles, write captions and social posts with AI Copywriting, generate images with the AI Image Generator, and get advice on your video with AI Video Tips.
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Editing without editing skills: customize your text animations, transitions and screens, record your screen, camera or voice over, trim your video by editing its transcript, turn long recordings into short clips with AI Clipping, and edit a specific area of a visual or remove its background in one click.
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One content, every channel and every market: export your videos in square, landscape or vertical format and resize them automatically, adapt a visual to a new format, and translate your videos or the text inside your visuals into other languages.
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Media library: store your brand media in your company media library, use your own media and music, or pick from millions of premium photos and videos from Getty Images and Pexels. Your colleagues can contribute too: send them a collection link, or let them scan a QR code to upload photos and videos from their smartphone straight into your library.
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Collaboration: organize your users into teams with a role each (Owner, Creator or Contributor), activate the approval process, gather timestamped comments on the share link, and keep everyone working on the same video without exchanging files.
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Unlimited creation: unlimited videos, images and storage, with no credit system. Videos are downloaded in HD (1080p) MP4.
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PlayPlay is built for the security requirements of large organizations:
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GDPR compliant, certified ISO 27001 and SOC 2 Type II. See our Security page.
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Data hosted in Europe: the platform, its data and its services run on Google Cloud Platform's European datacenters (Belgium and Finland).
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Single Sign-On (SSO) with your company's own authentication method, set up with your Customer Success Manager.
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Two-factor authentication (2FA) by email.
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Access control through roles, teams and permissions, password-protected share links and private videos.
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No customer data is used to train AI models, and visuals generated with PlayPlay Design carry an AI watermark.
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To discover the platform, request a demo. For any additional questions, reach out to our support team via chat.
PlayPlay is a web platform : there is nothing to install, and you work from your browser.
You can try PlayPlay with a 7-day free trial, with no credit card required. The trial includes all video creation features and PlayPlay Design, with a "Made with PlayPlay" watermark on your videos.
The Enterprise plan is quote-based and unlocks brand customization, team management, security and dedicated support. See what's included in the PlayPlay Enterprise plan.
Support comes from real people : PlayPlay's video experts are available by chat, and every customer has a dedicated Customer Success Manager, who helps you build your strategy, onboard your teams and follow it over time.