An effective video begins with powerful text and impactful storytelling! Creating a script before starting your video will save you time and make you ask yourself important questions before starting your video.
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What is a script?
The script is a written document prepared before starting to create your video, which presents and organizes all your ideas. It brings together the main elements of the story as well as the technical information needed for each screen.
The storyboard, the alternative for your interviews
This technique will visually shape your story before moving on to directing. The storyboard allows you to transcribe the project's intention in a simplified and visual way. You can include emotions, visual cues, or comments. Putting on paper the different shots you have in mind, allows you to detect before shooting and editing if the sequence of shots is coherent.
The storyboard and the script define a framework, an intention and a message while determining the main elements and actions that make up each part of your final video.
Steps to create your script
Step 1 - Define the purpose of your video
Before you start your script, ask yourself these 3 questions:
🔹 Where will the video be broadcast? : Is it on my site at the top of the article, on social media, or in a newsletter?
🔹 What is the scope of my article? : Is it educational, inspirational, or entertaining?
🔹 What is the purpose of the video?: Is it to create engagement on social networks or to generate traffic to my site?
The answer to these 3 questions will help you determine your video's content, tone, length, and format (horizontal, vertical or square).
Step 2 - One key message per screen
🔷 List the important messages that should appear in your video.
🔷 Order your ideas according to your storytelling. Be careful with repetitions and long sentences! Short, simple sentences will keep your audience's attention and ensure your message is delivered quickly and clearly.
Step 3 - Write an introduction
This is the time to engage your audience with a catchy introduction: a question, the title of one of your recurring formats, or a clear headline about the topic of your content. The idea is to grab your audience's attention in less than three seconds while introducing your topic.
Step 4 - Conclusion
Conclude your script with a sentence or a few words for a clear and precise call to action such as "Sign up", "Visit our website" or "Meet us on...". Your audience should immediately want to... take action!
The script is ready, now what?
Think about the media
Be careful, just because the written part of your script is finished doesn't mean it's done. You must now find illustrations, photos, and videos that match your text. Video is a media that is watched, so you'll need to liven up your text with impactful and engaging media from your personal library or PlayPlay stock.
Think about the screens you'll use on PlayPlay
Try to incorporate one key message per PlayPlay screen. PlayPlay screens are designed for specific uses and to help you deliver your message.
Some examples:
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For your introductions, use Title or Catchline screens (to grab attention).
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To highlight key figures, use the Numbers category.
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For your conclusions, use screens from the Logos & Interactions or Devices category (to highlight your website or application).
You are now ready to prepare your video and become a video pro!