The format of your video must be chosen based on the platform where you’re going to publish it. PlayPlay offers multiple formats so your video looks perfect everywhere.
Here’s how to choose, with the dimensions of each:
Format |
Ratio |
Dimensions |
Ideal for |
|
Square |
1:1 |
|
Feed posts (Facebook, X, Instagram, LinkedIn) |
|
Horizontal |
16:9 |
|
YouTube, website, screens/TV, LinkedIn, Facebook |
|
Portrait |
4:5 |
|
Feed posts, mobile-optimized (Instagram, Facebook, LinkedIn) |
|
Vertical |
9:16 |
|
Reels, TikTok, YouTube Shorts |
|
Story |
9:16 |
|
Stories Instagram & Facebook |
There is no universal “best” format: the right one depends on your goal and your platform. The square (1:1) remains a safe, versatile option, but for mobile, portrait (4:5) and vertical (9:16) formats take up more screen space and are often more effective.