The generation of visuals and animations using Artificial Intelligence (AI) relies on computational processes that consume energy.
However, PlayPlay Design works with leading technology partners, including Google, who operate continuously optimized infrastructures designed to limit carbon impact.
In many cases, using AI also helps replace more carbon-intensive production methods, such as photo or video shoots, travel, or physical sets.
The level of impact also largely depends on how the tool is used. Some best practices help keep it under control:
using clear and precise prompts to avoid unnecessary retries,
limiting the number of successive iterations,
favoring shorter animations whenever possible.
PlayPlay Design also includes prompting assistance to help users reach relevant results more quickly and avoid repeated generations.
Note: At this stage, PlayPlay Design does not provide an individual, quantified measurement of the carbon footprint of generated visuals. The product nevertheless follows a responsible approach to AI usage, in line with current industry practices.
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