To help you become pros of dynamic elements, we have condensed for you the best tips and tricks of our experts in this video ⬇️ You will discover a selection of good practices to
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Liven up and illustrate your video
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ensure the proper transmission of information
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get the perfect look
In a hurry? 🏃 Find the written summary of the video just below!
1. Liven up and illustrate your video
👉 Customize your dynamic elements
PlayPlay offers you plenty of options to make them your own and to make them fit your brand image. You have the choice of styles of course, but you also have control over their colors, their position, their rotation, their size, the font (for texts), etc…
By playing with these customization options, you will bring rhythm and novelty throughout your video, and thus capture the attention of your audience more easily.
👉 Diversify the appearance of your dynamic elements
Vary text positions, sizes, and fonts, colors, styles. It will make your video more entertaining.
2. Ensuring the proper transmission of information
👉 Identify when to use a dynamic element
Identify key information in your video: the name of a person or a company, a figure, a date or a keyword, or a quote...
These elements will complement, reinforce or illustrate what is said orally in your video and allow the audience to better target the essential information.
👉 Use dynamic elements in moderation
Include them in your video only when necessary for understanding, illustration, or storytelling. What we advise against is putting too many elements on the screen at the same time, so as not to drown the audience with information.
To communicate a lot of information in a short time, instead of displaying everything on the screen, make the elements appear progressively, very quickly, one after the other.
There are several advantages to this technique:
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it makes your video more dynamic
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frees up screen space
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it allows the audience to focus on one thing at a time, and therefore better understand and retain the information being shared.
👉 Make sure that all the text added to your video has time to be read
Between the text on your screen, the subtitles, and the dynamic elements, it can be a lot! If you need to put all your text on the screen, make sure your audience has time to read it all.
3. Get the perfect look
👉 Adapt the look of your dynamic elements to the tone of your video
You will not necessarily use the dynamic elements in the same way depending on the tone and the look you want to have for your video. Ask yourself: Does my video have a fun, casual tone or is it more corporate, more serious?
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If you play the fun card, we advise you to diversify your dynamic elements to make the video more entertaining.
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If you play the corporate card, keep the dynamic elements of your video consistent (keep the same styles, the same look...)
In short, adapt your dynamic elements to the tone of your video to have a result consistent with your brand image and with the message you want to convey.
It is possible to duplicate a dynamic element, to keep the same text, the same animation, and the same formatting.
In addition to saving you time, it will allow you to have consistency in all your video and thus have a more professional look 😉
👉 Pay attention to the position of your dynamic elements
Make sure they don't encroach on your logo and that they are not too close to the borders, to ensure your video is suitable for all publishing platforms.